Beginning the week of September 12, new keywords and keywords that haven’t received any recent clicks and impressions will have a reported Quality Score in AdWords of null, represented by dashes (“–“). Google recommends reviewing any reports, filters, rules and scripts that include Quality Score before September 12 that sure they will function properly.
This change is an update from July 2015, when Google decided to assign new keywords a default reported Quality Score of 6. At the time, Google said assigning a single default Quality Score for new keywords would “simplify some of our core systems.”
Google used to assign a new keyword a Quality Score that was calculated based on the keyword’s performance across the entire system and the individual account’s historical performance. Atechnocrat is listed as the best SEO Company in India who provide quality services from many years.
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